Just how clever is your interactive design, really?
I’ll bet it’s not this clever.
I have a long standing interest in experiences that transverse media, and quite recent fascinations with instruction manuals and box sets; so these designs by Samsung Design Europe and agency Vitamin were always going to get my attention.
I’ve used a photo of the book (just one of the mechanisms used) because I think it’s the best photo, but you must check out the details on Clara Gaggero’s blog for the full story with images. This team of designers have thought up really fun and cogent ways of showing and explaining the features and concepts of a smartphone, particularly to less tech savvy users.
Frankly I think this is a breakaway design. It addresses the short comings of tiny technology interfaces and the mobile industry standards for instructions and guides. It also appears to be reflect many of the best practices in education and indeed those for designing user manuals.
This reminds me a little of the videos that Google commissioned when they launched Chrome - using analogue metaphors to describe the concepts of a new fangled modern browser.